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City of San Mateo Municipal Code.

5.69.100 FALSE ADVERTISING.

The permit issued under Section 5.69.030 to any person who holds, conducts, or carries on any sale of goods, wares, or merchandise, contrary to the provisions of this chapter, or whose advertising, statement, representation, or assertion is false or untrue in any respect, or which by the exercise of reasonable care should be known to be false or untrue, deceptive, or misleading, or which violates any of the provisions of this chapter, shall be forthwith suspended by the Tax Collector on his or her determining that this section has been violated, and such person is guilty of a public offense. In the event the order for such suspension is reversed on appeal the time during which any sale is suspended pursuant to such suspension, shall not be counted in calculating the number of days during which the permit for such sale shall be effective.