26.28.080 NAMES.

A street which is a continuation of an existing street shall bear the name of that street. Names of new streets shall be submitted to the Director of Public Works who shall check for them for conformity to such system of naming as may be adopted. The Director of Public Works shall submit proposed names to local postal authorities, the fire chief, and the police chief, in order to avoid duplication of street names or use of street names difficult to pronounce or easily misunderstood within the areas served by these services and others.